Cookie Policy

    Last Updated: January 15, 2025
    Effective Date: January 15, 2025

    This Cookie Policy explains how Actuals ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website https://actuals.co.in and use our AI-powered analytics platform and services.

    1. What Are Cookies?

    Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

    2. Types of Cookies We Use

    2.1 Essential Cookies

    These cookies are necessary for our website to function properly and cannot be disabled. They include:

    • Authentication cookies: Keep you logged in to your account
    • Security cookies: Protect against fraud and security threats
    • Session cookies: Remember your actions during a browsing session
    • Load balancing cookies: Distribute website traffic efficiently

    2.2 Analytics and Performance Cookies

    These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:

    • Google Analytics: Tracks website usage and performance
    • Hotjar: Records user interactions for UX improvement
    • Performance monitoring: Monitors site speed and functionality
    • Error tracking: Identifies and resolves technical issues

    2.3 Functional Cookies

    These cookies enable enhanced functionality and personalization:

    • Preference cookies: Remember your settings and preferences
    • Language cookies: Remember your language selection
    • Theme cookies: Remember your display preferences
    • Chat cookies: Enable customer support chat functionality

    2.4 Marketing and Advertising Cookies

    These cookies are used to deliver relevant advertisements and track advertising effectiveness:

    • Google Ads: Track ad performance and conversions
    • Facebook Pixel: Measure and optimize ad campaigns
    • LinkedIn Insight: Track professional audience engagement
    • Retargeting cookies: Show relevant ads based on your interests

    3. Detailed Cookie Information

    Cookie NamePurposeDurationType
    _session_idMaintains user sessionSessionEssential
    auth_tokenUser authentication30 daysEssential
    _gaGoogle Analytics tracking2 yearsAnalytics
    _gidGoogle Analytics tracking24 hoursAnalytics
    _hjidHotjar user identification1 yearAnalytics
    preferencesStore user preferences1 yearFunctional
    _fbpFacebook Pixel tracking3 monthsMarketing

    4. Third-Party Cookies and Services

    We use various third-party services that may set their own cookies:

    4.1 Analytics Services

    • Google Analytics: Web traffic analysis and user behavior tracking
    • Hotjar: Heatmaps and user session recordings
    • Mixpanel: Product analytics and user engagement tracking

    4.2 Marketing and Advertising

    • Google Ads: Advertising and conversion tracking
    • Facebook Pixel: Social media advertising optimization
    • LinkedIn Insight Tag: Professional audience tracking
    • Twitter Analytics: Social media engagement tracking

    4.3 Communication and Support

    • Intercom: Customer support chat functionality
    • Calendly: Meeting scheduling integration
    • Mailchimp: Email marketing and newsletter services

    5. Other Tracking Technologies

    In addition to cookies, we may use other tracking technologies:

    5.1 Web Beacons (Pixels)

    Small transparent images used to track email opens and website interactions.

    5.2 Local Storage

    Browser storage used to save user preferences and application data locally.

    5.3 Session Storage

    Temporary storage that maintains data during a browsing session.

    5.4 Fingerprinting

    We do not use device fingerprinting for tracking purposes.

    6. Your Cookie Choices and Controls

    6.1 Cookie Consent Management

    When you first visit our website, you'll see a cookie banner that allows you to:

    • Accept all cookies
    • Reject non-essential cookies
    • Customize your cookie preferences
    • Learn more about each cookie category

    6.2 Browser Settings

    You can control cookies through your browser settings:

    • Chrome: Settings → Privacy and security → Cookies and other site data
    • Firefox: Settings → Privacy & Security → Cookies and Site Data
    • Safari: Preferences → Privacy → Cookies and website data
    • Edge: Settings → Cookies and site permissions → Cookies and site data

    6.3 Opt-Out Links

    You can opt out of specific tracking services:

    7. Do Not Track Signals

    Some browsers offer "Do Not Track" signals. Currently, there is no universal standard for how websites should respond to these signals. We are monitoring developments in this area and may update our practices accordingly.

    8. Global Privacy Control (GPC)

    We recognize and respect Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we will treat it as a request to opt-out of the sale or sharing of your personal information for users in applicable jurisdictions.

    9. Cookie Policy for Different Regions

    9.1 European Union (GDPR)

    Under GDPR, we obtain your explicit consent before placing non-essential cookies. You can withdraw consent at any time through our cookie preference center.

    9.2 California (CCPA/CPRA)

    California residents have the right to opt-out of the sale or sharing of personal information, including through cookies. Use our "Do Not Sell My Personal Information" link to exercise this right.

    9.3 Other Jurisdictions

    We comply with applicable cookie and privacy laws in all jurisdictions where we operate or have users.

    10. Impact of Disabling Cookies

    If you disable cookies, some features of our website may not function properly:

    • You may need to log in repeatedly
    • Your preferences may not be saved
    • Some interactive features may not work
    • We may not be able to provide personalized experiences
    • Analytics and performance monitoring may be limited

    11. Cookie Security

    We implement security measures to protect cookies:

    • Secure flag: Cookies transmitted only over HTTPS
    • HttpOnly flag: Prevents client-side script access
    • SameSite attribute: Protects against CSRF attacks
    • Encryption: Sensitive cookie data is encrypted
    • Regular audits: Periodic review of cookie usage

    12. Updates to This Cookie Policy

    We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

    • Posting the updated policy on our website
    • Updating the "Last Updated" date
    • Sending email notifications for significant changes
    • Displaying prominent notices on our website

    13. Contact Information

    Cookie and Privacy Questions

    Email: privacy@actuals.co.in

    Phone: +91 8073 879 031

    Address: L 148, 5TH MAIN, HSR LAYOUT, 6TH SECTOR, BANGALORE SOUTH HSR LAYOUT, BANGALORE-560102, India

    Data Protection Officer

    Name: Saurabh Srivastava

    Email: privacy@actuals.co.in

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